How-to guide
Track link performance
Create trackable links so you can understand which Instagram conversations and campaigns lead to action.
Before you start
- A destination URL for your offer or resource.
- A clear campaign or flow you want to measure.
- A naming convention for links and campaigns.
Follow these steps
- 1
Open link tracking and create a new link for the destination you want to share.
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- 2
Give the link a clear name that identifies the content, campaign, or flow.
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- 3
Use the tracked link in your DM message or automation, then review its clicks and conversions.
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What this helps you do
- • Clearer attribution for Instagram traffic.
- • A way to compare content, campaigns, and CTAs.
- • Evidence for improving the next message or flow.
Troubleshooting
- • Use a unique tracking link for each campaign you want to compare.
- • Check the destination URL before publishing.
- • Avoid changing a link name after reporting has begun.
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