How-to guide

Track link performance

Create trackable links so you can understand which Instagram conversations and campaigns lead to action.

Before you start

  • A destination URL for your offer or resource.
  • A clear campaign or flow you want to measure.
  • A naming convention for links and campaigns.

Follow these steps

  1. 1

    Open link tracking and create a new link for the destination you want to share.

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  2. 2

    Give the link a clear name that identifies the content, campaign, or flow.

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  3. 3

    Use the tracked link in your DM message or automation, then review its clicks and conversions.

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What this helps you do

  • Clearer attribution for Instagram traffic.
  • A way to compare content, campaigns, and CTAs.
  • Evidence for improving the next message or flow.

Troubleshooting

  • Use a unique tracking link for each campaign you want to compare.
  • Check the destination URL before publishing.
  • Avoid changing a link name after reporting has begun.

Ready to turn Instagram conversations into structured workflows?

Use Flozari to connect comments, DMs, Story mentions, and lead capture into one focused automation system.