How-to guide
Create a flow automation
Plan and launch a complete automation that responds at the right moment and guides people toward a useful outcome.
Before you start
- A connected Instagram account.
- A trigger, audience, and success goal.
- The content, links, or follow-up actions your flow will need.
Follow these steps
- 1
Map the trigger, key questions, and final outcome before opening the builder.
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- 2
Build the messages, conditions, and actions in Flow Builder.
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- 3
Run through the flow as a customer, fix gaps, and publish only when the journey is clear.
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What this helps you do
- • A documented journey from intent to action.
- • A reusable automation for high-volume questions.
- • A foundation for analytics and ongoing optimisation.
Troubleshooting
- • Keep the first version small and focused.
- • Provide a human handoff for questions automation cannot answer.
- • Test all paths, including button choices and unexpected replies.
Ready to turn Instagram conversations into structured workflows?
Use Flozari to connect comments, DMs, Story mentions, and lead capture into one focused automation system.