How-to guide
Build your first automation
Turn a comment, keyword, or DM into a helpful conversation that guides people to the next step.
Before you start
- A connected Instagram professional account.
- One clear goal, such as delivering a guide, qualifying leads, or sharing a link.
- The copy, link, or resource you want to send.
Follow these steps
- 1
Choose the trigger that begins your automation, such as a comment keyword or an incoming DM.
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- 2
Add message steps, buttons, and the information your audience needs to act.
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- 3
Preview the journey, test it with a real account, then publish when every step looks right.
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What this helps you do
- • A repeatable response to a high-intent interaction.
- • A clearer path from comment or DM to your desired next step.
- • A workflow you can improve using real conversation results.
Troubleshooting
- • Keep the trigger keyword short and easy to remember.
- • If a test does not start, verify the flow is published and the connected account is active.
- • Test every button and link on mobile before sharing the post or Reel.
Ready to turn Instagram conversations into structured workflows?
Use Flozari to connect comments, DMs, Story mentions, and lead capture into one focused automation system.